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Business Idea Reality Check

Score every statement from 0 to 3: 0 = no evidence, 1 = assumption, 2 = some evidence, 3 = strong evidence.

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01

Useful capability

I can name the experience, access or capability behind this idea.

0123

I can explain why I am credible enough to help with this problem.

0123

I can deliver a useful first result without building a large team or platform.

0123
02

Specific buyer

I can describe one specific first buyer—not everybody who might benefit.

0123

I know where these buyers already gather, search, ask questions or buy alternatives.

0123

I have collected real phrases they use to describe the problem and desired result.

0123
03

Demand and urgency

The problem costs the buyer money, time, stress, risk or missed opportunity.

0123

Buyers already spend money or meaningful effort trying to solve it.

0123

There is a reason to act within a reasonable timeframe rather than someday.

0123
04

Reach and offer

I can reach the first 20 suitable prospects without relying on a large advertising budget.

0123

I can state the result, format, timeframe and next step in one clear sentence.

0123

I can test interest or pre-sell before producing the complete solution.

0123
05

Commercial reality

The likely price can cover delivery, acquisition, support, refunds, tax and a useful margin.

0123

The offer can be delivered consistently without consuming every hour I have.

0123

I know the evidence that would make me proceed, refine the idea or stop.

0123

Your result

TOTAL: ______ / 45
0–17

Do not build yet

Too much rests on assumption. Interview buyers and strengthen the weakest evidence.

18–32

Run a small test

There may be an opportunity. Test the buyer, message and willingness to act before expanding.

33–45

Validate with sales

The idea deserves a real offer test. Evidence of demand is useful; payment is stronger evidence.

Evidence and next actions

What evidence supports the strongest score?
Which assumption creates the most risk?
Who will you interview next?
What is the smallest paid test?
What result means GO, REFINE or STOP?