Useful capability
I can name the experience, access or capability behind this idea.
I can explain why I am credible enough to help with this problem.
I can deliver a useful first result without building a large team or platform.
Score every statement from 0 to 3: 0 = no evidence, 1 = assumption, 2 = some evidence, 3 = strong evidence.
I can name the experience, access or capability behind this idea.
I can explain why I am credible enough to help with this problem.
I can deliver a useful first result without building a large team or platform.
I can describe one specific first buyer—not everybody who might benefit.
I know where these buyers already gather, search, ask questions or buy alternatives.
I have collected real phrases they use to describe the problem and desired result.
The problem costs the buyer money, time, stress, risk or missed opportunity.
Buyers already spend money or meaningful effort trying to solve it.
There is a reason to act within a reasonable timeframe rather than someday.
I can reach the first 20 suitable prospects without relying on a large advertising budget.
I can state the result, format, timeframe and next step in one clear sentence.
I can test interest or pre-sell before producing the complete solution.
The likely price can cover delivery, acquisition, support, refunds, tax and a useful margin.
The offer can be delivered consistently without consuming every hour I have.
I know the evidence that would make me proceed, refine the idea or stop.
Too much rests on assumption. Interview buyers and strengthen the weakest evidence.
There may be an opportunity. Test the buyer, message and willingness to act before expanding.
The idea deserves a real offer test. Evidence of demand is useful; payment is stronger evidence.