Score the opportunity
Rate the buyer, demand, reach, economics and delivery using evidence rather than enthusiasm.
BUSINESS IDEA REALITY CHECK
Before you build it, find out whether somebody wants it.
Make a Go, Refine or Stop decision before you waste months building the wrong offer for the wrong buyer.
THE FIVE TESTS
Excitement is useful. Evidence makes it commercial.
01 Useful capability and credible starting point
02 A specific first buyer you can actually reach
03 Demand, urgency and existing alternatives
04 A testable offer and path to the first prospects
05 Margin, delivery load and clear stop-or-scale rules
YOUR OUTPUT
45-point opportunity scorecard
First-buyer definition
Market-research checklist
Buyer-interview questions
Smallest paid-test plan
Go, Refine or Stop decision
HOW IT WORKS
One focused self-guided decision.
Find what is missing
Turn weak assumptions into specific research questions and buyer conversations.
Run the smallest test
Choose an ethical, low-cost action that can reveal genuine behaviour.
Make the decision
Proceed, refine the opportunity or stop before the expensive build.
FREE SAMPLE TOOL
See the standard before the complete diagnostic opens.
The sample scorecard gives you immediate value. The full release adds the research plan, buyer interview kit and smallest-paid-test decision.
Open the sample scorecard