First Offer Lab
Four weeks. One buyer. One offer. One useful market signal.
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Buyer and market
Replace assumptions with real buyer language and evidence.
Define one first-buyer segment narrowly enough to find them.
DONE □Collect 20 real questions, complaints, desired outcomes or buying phrases.
DONE □Map five current alternatives: competitors, DIY, delay, hiring or doing nothing.
DONE □Interview five suitable people without pitching the solution.
DONE □The buyer and problem I will test are:
Offer and packaging
Turn the evidence into one simple, testable offer.
Write the valuable result and the costly problem it addresses.
DONE □Choose one delivery format you can execute well now.
DONE □Define inclusions, exclusions, timeframe and customer responsibilities.
DONE □Set a test price using delivery cost, support load, acquisition and useful margin.
DONE □My one-sentence offer is:
Message laboratory
Test materially different reasons to stop and pay attention.
Create one problem-recognition hook.
DONE □Create one desired-outcome hook.
DONE □Create one costly-mistake or missed-opportunity hook.
DONE □Publish or present each message to comparable audiences and record response.
DONE □The message that earned the strongest useful response was:
Sales signal and decision
Use behaviour—not compliments—to decide what happens next.
Make a clear offer to at least ten suitable prospects.
DONE □Record every yes, no, objection, delay and unanswered approach.
DONE □Separate message problems from offer, price, trust and delivery problems.
DONE □Choose GO, REFINE or STOP and write the evidence behind the decision.
DONE □My evidence-based decision is: