PRINTABLE IMPLEMENTATION PLAN

Your first 90 days.

Build in the order that reduces risk: evidence, sales path, delivery, then leverage.

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OFFER

FIRST BUYER

START DATE

DAY-90 COMMERCIAL OUTCOME

DAYS 1–30

Prove the foundation

One buyer, one valuable problem and one testable offer supported by real evidence.

Week 1 — Capability and opportunity scoreOWNER: ______DEADLINE: ______DONE: □

Week 2 — Buyer research and language bankOWNER: ______DEADLINE: ______DONE: □

Week 3 — Offer, promise, format and price logicOWNER: ______DEADLINE: ______DONE: □

Week 4 — First message tests and buyer conversationsOWNER: ______DEADLINE: ______DONE: □

PROOF GATE

Evidence required before moving on: buyer interviews, response to at least three distinct messages and a written offer hypothesis.

DAYS 31–60

Create the sales path

A simple route from useful attention to a clear decision and a properly delivered first result.

Week 5 — Landing page or direct sales routeOWNER: ______DEADLINE: ______DONE: □

Week 6 — Follow-up and objection handlingOWNER: ______DEADLINE: ______DONE: □

Week 7 — First paid test and delivery checklistOWNER: ______DEADLINE: ______DONE: □

Week 8 — Customer feedback, proof and offer revisionOWNER: ______DEADLINE: ______DONE: □

PROOF GATE

Evidence required before moving on: real offers made, objections recorded, delivery tested and at least one useful payment or clear behavioural signal.

DAYS 61–90

Build leverage

Document what works, remove avoidable manual effort and choose the next repeatable growth move.

Week 9 — Standardise delivery and customer onboardingOWNER: ______DEADLINE: ______DONE: □

Week 10 — Reviews, referrals and next-offer routeOWNER: ______DEADLINE: ______DONE: □

Week 11 — Organic content and repeatable distributionOWNER: ______DEADLINE: ______DONE: □

Week 12 — Numbers, constraints and next-quarter decisionOWNER: ______DEADLINE: ______DONE: □

PROOF GATE

Evidence required at day 90: documented workflow, source-to-sale measures, delivery margin, customer feedback and a reasoned Stop, Sustain or Scale decision.

Weekly commercial scorecard

WeekProspects reachedUseful responsesOffers madeSalesRevenue

Day-90 decision

STOP □SUSTAIN □SCALE □

The strongest evidence is:

The main constraint is:

The next system to build is:

What we will not add yet:

The next 90-day commercial target is: