WHAT IS GOING WRONG?
The missed call is not the real problem. Silence is.
A customer does not know why you missed the call. If they hear nothing, they assume you are too busy or not interested. Then they keep ringing until somebody answers.
FIX THE HANDOVER
Make the next step obvious.
01
Acknowledge the call
Send a short message that says you are working and will call back. Do not pretend it was a personal reply if it was automatic.
02
Ask one useful question
Ask what they need, where the job is and when they need help. That gives you something useful before you call.
03
Give the call to one person
Put the name, number, job and callback time in one place. One person owns the next call.
CHECK THE WHOLE CUSTOMER JOURNEY
Find the first place your business is losing good work.
The free scorecard asks 12 plain questions. Your answers stay in your browser.
