WHAT IS GOING WRONG?
More leads will not fix a broken follow-up process.
Paying for more enquiries only creates more waste when messages sit in separate inboxes. First make sure every enquiry is seen, recorded and moved to a clear next step.
FIX THE HANDOVER
Make the next step obvious.
01
Bring enquiries into one list
Record the customer, contact details, job, source and date. Do not leave the only copy inside one person’s phone.
02
Set the next step
Every enquiry needs one plain status: call back, site visit, quote, follow up, won or lost.
03
Name the owner
One person owns the next action. If the job changes hands, the new owner and due time must be clear.
CHECK THE WHOLE CUSTOMER JOURNEY
Find the first place your business is losing good work.
The free scorecard asks 12 plain questions. Your answers stay in your browser.